In 2018, the items most frequently bought online were clothing or sports goods (56 percent), trips and accommodation (50 percent), tickets for events (46 percent) and household goods and appliances (38 percent).
When asked what they do online, 82% of older adults say they use search engines and 69% use social media daily. Video content is also just as popular among older adults as their younger counterparts. More than half of older internet users watch video content daily, and 75% of adults have taken action based on a video.
Online purchasing penetration in Great Britain 2012-2020, by age. A survey measuring the differences between online purchasing among age groups found that the 65+ age group generally purchased the least amount. Overall, the older the age group, the less these age groups purchased items online.
As of 2018, 57 percent of global internet users had purchased fashion-related products through the internet, making apparel the most popular online shopping category worldwide. Footwear was ranked second with a 47 percent online purchase reach.
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Shopping is one of a slew of activities that older Americans now have to do over the internet, like doctor’s appointments and socializing via digital video like FaceTime. Such behavior was forced by necessity — older people face the biggest risk of infection, so it’s more dangerous for them to go out.
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82 percent of Baby Boomers plan to shop both online and in-store during the first half of this year. This compares to 80 percent of Gen X, 74 percent of Millennials and Generation Z.
The study finds the baby boomer demographic is far more likely to shop at popular brand stores like True Value Hardware and CVS. Furthermore, in retail clothing, boomers are significantly more likely to shop at Talbots, Lands’ End, and J. Crew.
Products that are currently in high demand may be different from what you think. What products are most profitable to sell?
1. Fashion items. Interestingly, fashion is the top selling industry in almost all of the world. Yes, despite the industry being tricky and having products that come in sizes that may vary from store to store, fashion remains the queen of sales.
Summary: 20+ Top Trending Products to Sell in 2021